Type of site

User-generated comedy

Media Shower, Inc.

Created by
Sir John Hargrave & Jay L Stevens

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Where Comedy Reigns


Alexa rank
20,937,001 (April 2014[update])[1]



Current status

Zug (or ZUG) was a comedy website that was founded in 1995 by Sir[2] John Hargrave and Jay L Stevens (based on a concept by Sir John Hargrave and Genevieve Martineau).


1 History
2 Articles
3 ZUG Live
4 Name
5 References

Beginning as a webzine, the site featured weekly comedy articles from Sir John Hargrave and a host of collaborators. As ZUG’s readership expanded, the site launched a threaded message board in 1998 called “GAB on ZUG” to allow readers to contribute additional humor content. This message board eventually became the backbone of the site, with “the world’s funniest comedy community” providing everything from comedy articles to caption contests. “GAB on ZUG” was renamed “ZUG Live” in October 2008, during a complete redesign of the site.
From 1999 to 2001 ZUG took a backseat to Computer Stew, a daily comedy Web show produced, written, and directed by Hargrave and cohorts Jay Stevens, Al Natanagara, Tim Elkins, and Moses Blumenstiel for the technology Web site ZDNet. After the cancellation of Computer Stew in 2001, ZUG returned full force, with a redesigned site, a daily blog from Hargrave, and aggressive viral marketing tactics (such as an online ballot-stuffing campaign at HBO’s Aspen Comedy Festival, which resulted in ZUG paralyzing the HBO servers and being disqualified from the contest).
The success of the site caught the attention of Citadel Press, which published ‘Prank the Monkey’,[2][3] the first ZUG book, in 2007, which went on to become an Amazon.com humor bestseller. Hargrave has now released “Mischief Maker’s Manual,” a book of pranks for kids aged 9–12; it was released in Spring 2009 by Penguin Children’s Group.
On March 21st, 2013 Hargrave announced Zug would be shutting down operations on April 1st of the same year. Shortly after midnight eastern time on April 1st, 2013, the site shut down. All of the reader and staff written articles, along with all of the archived ZUG Live conversations, were removed from the site and are presently archived at http://web.archive.org.
Aside from pranks, ZUG also featured comedy articles writt